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New Media Consulting

Social Networking, Online Marketing, Internet Technologies

What is "New Media Consulting"?

Facebook, Twitter, YouTube, Foursquare, Pinterest, web sites, blogs, online video, email marketing... With so many new media technologies in use now, it can be difficult to know which ones your business should focus on. Or maybe you just have a bunch of "how do I.... or "what is..." questions about social networking, marketing, or internet technology.

With over 20 years of design and technology experience, we have the answers you are looking for... and also come up with approaches you might not have considered.

We help your business make sense of new media technology.

We evaluate your business and recommend the technologies you should be using – and which not waste your valuable time with. We can explain in plain language how these technologies work, and how they can be used to help your business. A consultation with us can literally save you days of research time.

• Initial free 15-min phone conversation, for you to determine if you'd like to have a consultation.

• A consultation is scheduled where we discuss your business, web site, current/planned marketing efforts and goals, and answer any questions you have about social networking, online marketing, and internet technologies.

• We research your industry and direct competitors to evaluate what is working (and not working) for them.

• A report is provided that summarizes our discussion, answers your questions, makes recommendations for changes to your marketing, web sites, or social media presence, and provides relevant resources. This information can be provided to your current web developer or designer, or we can assist you if you prefer.

We can make recommendations on a broad range of new media topics, but these are some of the most common questions we tackle:

Social Networking:

• How do I implement social networking into my marketing efforts (Twitter, Facebook, etc)?

• Is social networking even right for my business? Which ones should I use?

• How do Location Based Services like Foursquare or Facebook Places work, and how do I implement them for my business? Do I need to?

Online Marketing:

• Should I send out an email newsletter? What are the pros and cons with the various email providers?

• Should my marketing efforts includes technologies such as blogs, Stumbleupon/Delicious bookmarks, YouTube? How do I use them?

Internet Technologies:

• Would an online video help my business? How should I use a video in my marketing efforts?

• What is the best way for me to build a web presence or redesign my existing web site? Should I redesign my site?

• Should I consider a content management system? What are the pros and cons of various systems?

• I want to achieve "X" with my site - how do I accomplish that?

• How could I increase traffic to my site? What is Search Engine Optimization (SEO), and is it effective?

• How do I collect web site visitor statistics, and how do I interpret them?